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AI Visibility Scorecard
Ruby and Frank
rubyandfrank.com · Food & Beverage
Borderline visible. AI bots can crawl Ruby and Frank, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#1,210,800 of 1,707,619 in Food & Beverage for AI visibility
3.6
/10
AEO Score
About Ruby and Frank
from our crawl and measurement
Ruby and Frank, based in Federal, NSW, describes itself simply: "Discover a world of stunning ceramics nestled in the Byron Bay Hinterland. At Ruby & Frank Studio you will find a plethora of handmade ceramics from functionalware to sculptural art all." When AI engines look at it, they find little to work with. It scores 3.6 out of 10.
On its own pages the site does well on a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data. What holds it back is sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.
Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
There is not much on the page to read either, about 105 words.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
0
Experience, Expertise, Authority, Trust markers.
Technical AEO
9
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
4
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
1
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.6/10, Ruby and Frank is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Ruby and Frank
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Your Ingredient Label Has a Story. Is Anyone Telling It?
Food is the most intimate purchase a person makes. You're deciding what goes into your body, what you feed your family, what aligns with your values. That decision deserves more than a label and a hope.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Ruby and Frank.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/rubyandfrank
Cite this score: Engagemii (2026). "AEO Score for Ruby and Frank." Retrieved from https://engagemii.com/aeo/brands/rubyandfrank
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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