Running a #rakKat

Running a #rakKat is a business whose own site puts it this way: "An effort to commit kindness, as often as possible. To witness and record it in others and around the world." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.