Scent Thief

Scent Thief is a business whose own site puts it this way: "Everything you need to bag that trophy! The Scent Thief Hunter's Pack includes: 24oz Scent Thief Field Spray 32oz Scent Thief Refill Bottle 16oz Scent Thief Body Wash & Shampoo Scent Thief." When AI engines look at it, they find little to work with. It scores 4.6 out of 10.

On its own pages the site does well on structured data describing the business, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a workable page structure and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

It does link out to several social profiles, which helps engines tie the brand together.