Schaer Design

Schaer Design is a business whose own site puts it this way: "top of pageWelcomeProjects ⌄All ProjectsHK LightingRythmStanfordLinksysBerkeley Art MuseumThe North FaceDMF LightingDC SolarMicrosoftTrue AnthemMillikenGrand RoundsAboutWelcomeEvery project." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 1.8 out of 10.

On the page it is passable on a partly stated business identity. What holds it back is structured data describing the business, sitemaps and entity links AI can follow, a heading structure that lays out what it offers, credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 28 words. The business dates to 2008.