Swan

What is Swan and how does it work?

Swan is an AI GTM Engineer that builds go-to-market workflows from plain English instructions. You describe what you want — like qualifying inbound leads, enriching accounts, or triggering outreach based on website behavior — and Swan builds and executes the entire workflow automatically. No code, no flowcharts, no automation tools required.

What GTM workflows can Swan automate?

Swan handles the full GTM spectrum: website visitor identification and deanonymization, lead qualification and scoring, B2B data enrichment (contacts and accounts), intent signal monitoring, CRM updates in HubSpot, LinkedIn outreach campaigns, email sequencing, Slack notifications, and web research. Every workflow runs as an autonomous AI agent that reasons through decisions like your best team member would.

Can Swan replace Clay or other automation tools?

For most GTM use cases, yes. Swan handles enrichment, data transformation, workflow orchestration, and execution in one platform. Instead of chaining together Clay, Zapier, and multiple enrichment providers, you describe what you need in plain English and Swan builds the entire workflow. Teams typically consolidate 3-5 tools into Swan.

What integrations does Swan support?

Swan integrates with HubSpot for CRM automation, Slack for copilot access and team notifications, LinkedIn for outreach campaigns, email platforms for sequencing, and multiple B2B data enrichment providers. Swan also works with your existing data sources — intent signals you already pay for, call transcripts, notes, and custom inputs.

How technical do I need to be to use Swan?

If you can explain a workflow to a teammate, you can build it in Swan. There is no code, no drag-and-drop flowcharts, and no automation expertise required. You write instructions in plain English through Slack or the dashboard, and Swan engineers the workflow for you. Most GTM teams are building workflows on day one.

How does Swan pricing work?

Swan uses credit-based pricing. Credits are consumed when Swan performs GTM work like researching accounts, enriching contacts, drafting messages, or updating your CRM. All plans include unlimited agents, unlimited users, and full platform access. A free trial is available to get started.