AI Visibility Scorecard
Selco Builders Merchant & Timber Merchant
selcotrade.com · Home & Living
At 2.54/10, Selco Builders Merchant & Timber Merchant is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are E-E-A-T Signals, Backlinks and Domain Trust. That is fixable, and the signals below show where to start.
AI engines read this profile 3 times
Claude
20
AI Naming Predictability
iRarely named · 20/100
Home & Living average 5
Top 7% of Home & Living
See what's behind this score →2.54
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Home & Living average 2. Claim your page and Engagemii is your first.
See what's behind this score →30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
Home & Living average 21
See what's behind this score →0
About Selco Builders Merchant & Timber Merchant
from our crawl and measurement
"Get all the timber & building materials you would expect from your local builder’s merchant at Selco. We've got stacks of stock at exclusive trade prices." That is how Selco Builders Merchant & Timber Merchant introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 2.54 out of 10.
The site gets some of it right: it has structured data on the page (WebSite, Organization), a readable heading structure, substantial page content. What holds it back is what is absent, including an llms.txt file, a sitemap.
- Company ·
- Selco Builders Merchant & Timber Merchant
- Website ·
- selcotrade.com
- Industry ·
- Home & Living
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Nov 9, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 2.54/10, Selco Builders Merchant & Timber Merchant is near-invisible to AI engines today. That is fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Selco Builders Merchant & Timber Merchant
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Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
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Source & Attribution
Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/selcotrade
Cite this score: Engagemii (2026). "AEO Score for Selco Builders Merchant & Timber Merchant." Retrieved from https://engagemii.com/aeo/brands/selcotrade
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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