Seltzer Communications

Seltzer Communications is a business whose own site puts it this way: "Seltzer Communications provides strategic marine marketing services along with digital properties that help connect boat businesses with boaters." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.2 out of 10.

On the page itself the strengths are clear: a clear heading structure and crawler access and the files AI engines look for. It is passable on some structured data and a partly stated business identity. What holds it back is sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 2020.