SetbyLex

SetbyLex is a business whose own site puts it this way: "On Location Makeup Artist, SetbyLex, Whether you're walking down the aisle or stepping in front of the camera, my goal at SetbyLex is to highlight your unique beauty with a timeless." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.5 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity. What holds it back is structured data describing the business, sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 13 words.