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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. DraftKings Shop just got measured.
6/10 means DraftKings Shop is somewhat visible. AI bots can read you, but you are missing the structured signals that would push citation rate above competitors.
About DraftKings Shop
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Key Topics
Details
Industry: Sports & Recreation
shopdraftkings.comAI Visibility Breakdown
4
Structured Data
4
Content Structure
5
Entity Clarity
5
E-E-A-T Signals
6
Technical AEO
9
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on July 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/shopdraftkings
Cite this score: Engagemii (2026). "AEO Score for DraftKings Shop." Retrieved from https://engagemii.com/aeo/brands/shopdraftkings
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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