AI Visibility Scorecard
shopdraftkings.com · Sports & Recreation
Borderline visible. AI bots can crawl DraftKings Shop, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 5 times
Claude · Meta AI · ShapBot
#13,667 of 251,531 in Sports & Recreation for AI visibility
6
5
AEO Visibility
iBorderline · 4.6/10
50
Muse Index Score
iAI agent readiness
Transactable · 50/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
DraftKings Shop describes itself simply: "Age Verification You must be 21 years old to enter." When AI engines look at it, they find little to work with. It scores 4.6 out of 10.
Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.6/10, DraftKings Shop is crawlable but under-signaled - fixable, and the signals above are where to start.
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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DraftKings Shop lists 324 products, 324 in stock, priced 12.00 to 455.00.
Machine-readable copy: the product feed (JSON).
Scored by Engagemii on August 11, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/shopdraftkings
Cite this score: Engagemii (2026). "AEO Score for DraftKings Shop." Retrieved from https://engagemii.com/aeo/brands/shopdraftkings
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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