Fractional CMO for B2B SaaS

When should a startup work with ShoutEx?

When you have traction but marketing isn't scaling. You're past founder-led efforts but not ready for a full team. You need someone to own the function, not just execute tasks. 

What's the minimum engagement?

Six months. Marketing systems take ~90 days to build and another 90 to validate. We don't do short sprints. We build functions that keep working after we step back. 

What's included in a typical engagement?

Defined by your stage and gaps. Most engagements combine positioning, content/SEO, and paid acquisition. Some are advisory. No fixed packages. 

Do you work with pre-seed or Series A+ companies?

Our focus is seed to Series B. Pre-seed is usually too early for marketing leverage. Series B+ typically needs a full internal team. If it's not a fit, we'll say so. 

How long does it take to establish positioning infrastructure?

90 days to get messaging, channels, and content engine in place. From there, results compound. Organic typically shows meaningful traction in 6–12 months. Paid can move faster once the foundation is solid. 

What results should we expect?

Clear pipeline visibility and measurable growth in qualified leads. Organic becomes your lowest CAC channel over time. Paid delivers faster signal but requires budget discipline. No vanity metrics. Full transparency.