SIMA consultancy Mergers and Acquisitions

SIMA consultancy Mergers and Acquisitions describes itself simply: "We place resources within your team that are not only M&A experts but who also have a deep knowledge of technical accounting and valuations." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.

On the page it is passable on a workable page structure. What holds it back is credibility markers like credentials or reviews, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business and a clearly stated business identity.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The business dates to 2012.