AI Visibility Scorecard
Skift
skift.com · Travel & Hospitality
Well-positioned for AI search. The breakdown below shows where Skift is still leaving points on the table.
AI engines read this profile 15 times
Claude · ChatGPT · Amazon Alexa · Apple Intelligence
#447 of 456,817 in Travel & Hospitality for AI visibility
7
AEO Visibility
iVisible · 7.1/10
35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
0
AI Adoption
iNone detected · 0/100
About Skift
from our crawl and measurement
"The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel." That is how Skift introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
The site gets some of it right: it has structured data on the page (NewsArticle, WebPage, ImageObject), a sitemap, a readable heading structure. What holds it back is what is absent, including an llms.txt file.
Our monitoring has logged 9 AI crawler visits here: the engines come, the question is what they find.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Good
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, Skift has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Skift
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/skift
Cite this score: Engagemii (2026). "AEO Score for Skift." Retrieved from https://engagemii.com/aeo/brands/skift
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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