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AI Visibility Scorecard
SKIMS
skims.com · Fashion & Apparel
Somewhat visible. AI bots can read SKIMS, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 13 times
Meta AI · ChatGPT · Claude · Apple Intelligence
#102 of 233,129 in Fashion & Apparel for AI visibility
7
/10
AEO Score
About SKIMS
from our crawl and measurement
"SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear." That is how SKIMS introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.0 out of 10, a strong showing.
On its own pages the site does well on crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data, a workable page structure and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.
Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage and it comes up on Reddit. Beyond that, nobody is discussing it where AI engines look.
AI crawlers have visited 9 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
6
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
0
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
7
Press and news coverage.
Community
0
No community discussion yet.
Social Mentions
7
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7/10, SKIMS has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for SKIMS
Which AI engines already crawl you
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/skims
Cite this score: Engagemii (2026). "AEO Score for SKIMS." Retrieved from https://engagemii.com/aeo/brands/skims
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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