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AI Visibility Scorecard
SKITTLES®
skittles.com · Legal
Somewhat visible. AI bots can read SKITTLES®, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 5 times
Meta AI · Claude · ChatGPT · Apple Intelligence
#674 of 363,862 in Legal for AI visibility
6.8
/10
AEO Score
About SKITTLES®
from our crawl and measurement
SKITTLES® is a business whose own site puts it this way: "Explore SKITTLES® candy products details and Skittles facts, get nutrition information, weigh in on lime vs green apple SKITTLES®, and much, much more." Its AI visibility score is 6.8 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (Organization, WebSite, ItemList), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
4
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
1
Press and news coverage.
Community
5
Forum and community discussion.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, SKITTLES® has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for SKITTLES®
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for SKITTLES®.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/skittles
Cite this score: Engagemii (2026). "AEO Score for SKITTLES®." Retrieved from https://engagemii.com/aeo/brands/skittles
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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