Square 72 Investments

Square 72 Investments is a Albuquerque, NM business whose own site puts it this way: "Visit Square 72, your trusted partner in retirement, investment, and tax planning. Get personalized financial strategies to secure your future." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.1 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a few credibility markers. What holds it back is structured data describing the business.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including AmazonBot (Alexa AI) and ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence. By its own structured data it is a financial services business.