Squint Creative

What is CGI?

What's Involved?No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.Storyboard & FilmingWe plan every shot and movement before we animate, mapping out scenes, scripting key moments, and capturing base footage that keeps everything grounded.3D ModellingFrom products to environments, we build every asset in 3D, with accuracy, style, and campaign.

What's Involved?

No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.Storyboard & FilmingWe plan every shot and movement before we animate, mapping out scenes, scripting key moments, and capturing base footage that keeps everything grounded.3D ModellingFrom products to environments, we build every asset in 3D, with accuracy, style, and campaign goals in mind.

Are CGI and AI the same?

CGI (Computer-Generated Imagery) is artist-led and crafted using 3D tools to create high-quality, realistic visuals. AI (Artificial Intelligence) generates content using algorithms and prompts, fast but often unpredictable. CGI gives you full creative control. AI gives you speed, but less precision. For brands that care about quality, CGI delivers every time.

What is FOOH?

FOOH stands for Fake Out-of-Home advertising. It refers to CGI (Computer Generated Imagery) content that’s designed to look like a physical outdoor advertisement, it’s created entirely in post-production and shared digitally (usually on social media), where it grabs attention with its realism and spectacle.