Search - Microsoft Bing

"Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious." That is how Search introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.

The page falls short on a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 6 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). There is not much on the page to read either, about 8 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.