ssti

ssti is a Madison, WI business whose own site puts it this way: "The State Smart Transportation Initiative is a project of Smart Growth America and the High Road Strategy Center, based at the University of Wisconsin-Madison." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is credibility markers like credentials or reviews and structured data describing the business.

Away from its own site, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business and there is no press coverage to draw on.

It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2010.