Standard Magic

"Standard Magic blends AI, design, and engineering to build immersive products and spatial experiences across web, mobile, XR, and physical environments." That is how Standard Magic introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.9 out of 10.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. What holds it back is a clearly stated business identity, credibility markers like credentials or reviews, structured data describing the business and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). The business dates to 2019.