Stelo by Dexcom

Stelo, based in San Diego, California, describes itself simply: "Stelo is a non-prescription glucose biosensor that tracks glucose 24/7, suitable for adults (18+ years) not on insulin and those interested in tracking their glucose." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a workable page structure. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established, press coverage is thin and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together.