Steps & Spells -

Steps & Spells - is a business whose own site puts it this way: "(and why this is good) 7/22/2024 On being kind to (my)self 7/13/2024 Thoughts on Performance at PCC 3/31/2024 Alvin Ailey Dance Company 2/21/2024 One author’s 2023 writing submissions &." As far as answer engines are concerned it may as well not exist yet: 2.1 out of 10.

On the page it is passable on some structured data, a partly stated business identity and basic crawler access. What holds it back is a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

There is not much on the page to read either, about 73 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.