Sterling Design Build

"He was also very positive throughout the process, clearly communicated all issues and was a pleasure to work with." That is how Sterling Design Build introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.4 out of 10.

On the page it is passable on a workable page structure, a partly stated business identity and basic crawler access. What holds it back is structured data describing the business, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic) and Applebot (Siri). There is not much on the page to read either, about 128 words. The business dates to 2003.