Steuart Campbell

Steuart Campbell describes itself simply: "The website of Steuart Campbell - a science writer and the author of four books and over 160 articles on subjects such as the life of Jesus, George Edalji, UFOs and the Loch Ness Monster." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.

On the page it is passable on basic crawler access. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews, sitemaps and entity links AI can follow and structured data describing the business.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.