eBay

eBay describes itself simply: "Get the best deals on Stores HUB when you shop the largest online selection at eBay.com. Free shipping on many items | Browse your favorite brands | affordable prices." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.0 out of 10.

The page falls short on structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews, the technical files AI engines look for, such as llms.txt or an open robots.txt and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 8 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Applebot (Siri). There is not much on the page to read either, about 22 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 2007.