AI visibility score
6.9/ 10Good

▲ 2.9 since Jun 2026

#11,916 of 2,705,907 in Technology

As of 2026-07-31 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

Stratechery by Ben Thompson

Stratechery by Ben Thompson

Unclaimed

stratechery.com · Technology

Somewhat visible. AI bots can read Stratechery by Ben Thompson, but it is missing the structured signals that push citation rate above competitors.

AI engines read this profile 11 times

Meta AI · ChatGPT · Claude · Apple Intelligence

#11,916 of 2,705,907 in Technology for AI visibility

7

AEO Visibility

i

Visible · 6.9/10

5

Muse Index Score

i

AI agent readiness

Basic · 5/100

14

AI Adoption

i

Basic · 14/100

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About Stratechery by Ben Thompson

from our crawl and measurement

"Sharp Tech, and Greatest of All Talk will also return the week of August 3." That is how Stratechery by Ben Thompson introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.

Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.

AI crawlers have visited 3 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic).

Industry · Technology
Last scored · Jul 31, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Weak

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Strong

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Strong

Experience, Expertise, Authority, Trust markers.

Technical AEO

Fair

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Good

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Fair

Established authority for your domain.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Good

Press and news coverage.

Community

Strong

Forum and community discussion.

Social Mentions

Good

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, Stratechery by Ben Thompson has a working base to build on - fixable, and the signals above are where to start.

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Picked for Stratechery by Ben Thompson: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/stratechery

Cite this score: Engagemii (2026). "AEO Score for Stratechery by Ben Thompson." Retrieved from https://engagemii.com/aeo/brands/stratechery

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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