Sun Yi

What is your “why”?

I don’t have one. I wasted 10 years of my life looking for my why and just ended up confused and miserable. Once I stopped looking for my why, I became happier and realized everything good in my life happened by accident. Here’s my life philosophy: I do whatever task is in front of me with 100% focus, care, and love. I don’t worry about tomorrow. The universe will show me the next steps.

Why did you start Night Owl Nation?

I have a terrible poker face. I wear my heart on my sleeve. In college, I got a job selling laptops, where I was told it was the same as a Toshiba laptop for half the price. On my first day, I sold 7, the most they’ve ever sold in one day. After a few months, I found out the laptop was garbage. I couldn’t sell with a straight face after that. I felt like I was betraying myself. My sales numbers went to zero.

How much money do you make?

People often ask me, “Why only charge super incredibly low prices?” or “Why not offer high-ticket products?” My favorite is, “If they don’t pay a lot, they won’t pay attention.” While I appreciate the advice, the truth is, this type of language is what ruined online education in the first place. We’re more focused, obsessed with “selling” than with truly “teaching”. I’m not doing this to get rich.

Where did you work before?

This ain’t my first rodeo. While I’m new to teaching and creating content (I grew my Instagram to 50k followers in the first 6 months), I bring over 20 years of experience working in design, branding, and marketing.

Where can I find your content?

Here: instagram.com/sun.yi threads.net/@sun.yi tiktok.com/@_sun.yi youtube.com/c/sunYiCo twitter.com/_sun_yi facebook.com/sun.yi.nightowls linkedin.com/in/sunyi-nightowls sunyi.co/aaf-podcast/ Spotify Apple Podcast youtube