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AI Visibility Scorecard
Swanson
swansonhatch.com · Legal
Borderline visible. AI bots can crawl Swanson, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude · Meta AI
#189,668 of 358,353 in Legal for AI visibility
4.5
/10
AEO Score
About Swanson
from our crawl and measurement
"The only law firm in Minnesota with two former Attorneys General. Ms. Swanson and Mr. Hatch have decades of combined experience navigating complex regulatory problems." That is how Swanson of Minneapolis, MN introduces itself. When AI engines look at it, they find little to work with. It scores 4.3 out of 10.
The site gets some of it right: it has a sitemap, a readable heading structure. What holds it back is what is absent, including structured data describing the business, an llms.txt file.
Our monitoring has logged one AI crawler visit here: the engines come, the question is what they find.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
5
Clear headings and answer-style content.
Entity Clarity
9
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
3
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
7
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.5/10, Swanson is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Swanson
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Swanson.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/swansonhatch
Cite this score: Engagemii (2026). "AEO Score for Swanson." Retrieved from https://engagemii.com/aeo/brands/swansonhatch
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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