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AI Visibility Scorecard
SWM Dermatology
swmderm.com · Healthcare
Somewhat visible. AI bots can read SWM Dermatology, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
Meta AI
#42,676 of 839,071 in Healthcare for AI visibility
6.1
/10
AEO Score
About SWM Dermatology
from our crawl and measurement
"Southwest Michigan Dermatology provides cosmetic and medical dermatology services to help you feel more comfortable in your skin." That is how SWM Dermatology introduces itself. Its AI visibility score is 6.1 out of 10: the engines can find it, but they do not have much to hold on to.
On its own pages the site does well on a clear heading structure, a clearly stated business identity, visible credibility markers, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data.
Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1998.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
7
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
8
Inbound links from other sites.
Domain Authority
1
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.1/10, SWM Dermatology has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for SWM Dermatology
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 7, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/swmderm
Cite this score: Engagemii (2026). "AEO Score for SWM Dermatology." Retrieved from https://engagemii.com/aeo/brands/swmderm
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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