▲ 4.9 since Jul 2026
#21,834 OF 1,958,780 IN MEDIA & ENTERTAINMENT
⚡ This is your brand? Claim your page FREE and bring it to life on AI search.
AI Visibility Scorecard
The Honest Broker
tedgioia.substack.com · Media & Entertainment
Somewhat visible. AI bots can read The Honest Broker, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 1 times
Claude
#21,834 of 1,958,780 in Media & Entertainment for AI visibility
7
AEO Visibility
iVisible · 6.8/10
0
Muse Index Score
iAI agent readiness
Basic · 0/100
0
AI Adoption
iNone detected · 0/100
About The Honest Broker
from our crawl and measurement
The Honest Broker is a business whose own site puts it this way: "A trustworthy guide to music, books, arts, media & culture by Ted Gioia. Click to read The Honest Broker, a Substack publication with hundreds of thousands of subscribers." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found a sitemap. It is missing structured data describing the business, an llms.txt file and a heading structure that lays out what it offers.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
8
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
10
Press and news coverage.
Community
10
Forum and community discussion.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, The Honest Broker has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for The Honest Broker
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for The Honest Broker.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/tedgioia-substack
Cite this score: Engagemii (2026). "AEO Score for The Honest Broker." Retrieved from https://engagemii.com/aeo/brands/tedgioia-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform