theathletic.com redirects to nytimes.com. This page describes the site that domain now serves; the primary profile lives at nytimes.com.
AI visibility score
7.2/ 10Good

#1,261 of 1,966,249 in Media & Entertainment

As of 2026-08-01 · Engagemii indexCheck another site →Live terminal →

AI Visibility Scorecard

The Athletic

The Athletic

Unclaimed

theathletic.com · Media & Entertainment

Well-positioned for AI search. The breakdown below shows where The Athletic is still leaving points on the table.

AI engines read this profile 16 times

Claude · ChatGPT · Amazon Alexa · ShapBot

#1,261 of 1,966,249 in Media & Entertainment for AI visibility

99

AI Naming Predictability

i

AI names companies like this often · 99/100

Media & Entertainment average 17

Top 1% of Media & Entertainment

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7

AEO Visibility

i

Visible · 7.2/10

Media & Entertainment average 4.2

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-

Network Authority

i

Not connected yet

0 relationships on record. Businesses in Media & Entertainment average 3. Claim your page and Engagemii is your first.

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20

Muse Index Score

i

AI agent readiness

Agent-ready · 20/100

Media & Entertainment average 15

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0

AI Adoption

i

None detected · 0/100

Media & Entertainment average 0

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About The Athletic

from our crawl and measurement

"Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports." That is how Theathletic of New York, NY introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.2 out of 10, a strong showing.

Our crawl found structured data on the page (WebPage) and a sitemap. It is missing an llms.txt file and a heading structure that lays out what it offers.

AI crawlers have visited 10 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT).

Company ·
The Athletic
Website ·
theathletic.com
Industry ·
Media & Entertainment
Location ·
New York, NY
Site status ·
Live (The website showed an active business site when last checked (Oct 31, 2026).)
Last scored ·
Aug 1, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Weak

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Weak

Clear headings and answer-style content.

Entity Clarity

Fair

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Fair

Experience, Expertise, Authority, Trust markers.

Technical AEO

Fair

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Strong

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Fair

Established authority for your domain.

Reference Presence

Strong

Recognized in AI knowledge graphs.

News & Press

Good

Press and news coverage.

Community

Good

Forum and community discussion.

Social Mentions

Good

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 7.2/10, The Athletic has a working base to build on - fixable, and the signals above are where to start.

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The exact fixes for The Athletic

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Which AI engines already crawl you

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Picked for The Athletic: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/theathletic

Cite this score: Engagemii (2026). "AEO Score for The Athletic." Retrieved from https://engagemii.com/aeo/brands/theathletic

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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