The Dodo

"The Dodo serves up emotionally and visually compelling, highly sharable animal-related stories and videos to help make caring about animals a viral cause." That is how The Dodo introduces itself. Its AI visibility score is 6.6 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.

AI crawlers have visited 9 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2014.