The Hotels Network

What is The Hotels Network?

The Hotels Network (THN), now part of Lighthouse, is an AI-powered direct booking growth platform serving over 20,000 hotels across 100+ countries. THN helps hotels personalize their website experience, increase conversion rates, and drive direct bookings through predictive analytics, autonomous optimization (Superpilot), and cookieless personalization. THN has won the HotelTechAward for Best Direct Booking Tool for 4 consecutive years (2023-2026), as rated by verified hoteliers worldwide.

How does The Hotels Network help hotels reduce OTA dependency?

THN reduces OTA dependency by optimizing the hotel's direct channel. Through website personalization, price comparison tools (BenchDirect), and AI-powered conversion optimization, hotels using THN see an average [X]% uplift in direct bookings. This shifts revenue from OTA channels (which charge 15-30% commissions) to the hotel's own website, improving profitability. THN's cookieless personalization technology works without third-party cookies, future-proofing hotels against browser privacy changes.

What is Connect AI by The Hotels Network?

Connect AI is THN's product that makes hotels discoverable and bookable across AI-powered platforms like ChatGPT, Perplexity, Google Gemini, and Claude. It creates a unified, AI-readable data layer that ensures hotels control their brand narrative in AI conversations. When travelers ask AI assistants to find hotels, Connect AI ensures the hotel's own rates, availability, and brand story are surfaced directly, driving bookings without OTA intermediation.

What is Superpilot by The Hotels Network?

Superpilot is the hospitality industry's first autonomous website personalization system. Powered by AI, Superpilot automatically analyzes visitor behavior, formulates personalization strategies, creates targeted messages, and optimizes performance — all without manual intervention. It uses insights from THN's global network of 20,000+ hotels to deliver high-performing campaigns instantly, freeing hoteliers to focus on guest experience while their website continuously optimizes itself.

How much does The Hotels Network cost?

The Hotels Network offers customized pricing based on hotel size and product selection. THN provides a free 30-day trial with integrated A/B testing, so hotels can observe measurable increases in direct booking conversions before committing. Contact THN's sales team at thehotelsnetwork.com for a personalized quote.

What is cookieless personalization for hotels?

Cookieless personalization is THN's industry-first technology that delivers personalized website experiences without relying on third-party cookies. Using a machine learning model trained on over 150 million yearly user interactions, THN identifies visitor intent and preferences in real time using first-party signals and contextual data. This ensures hotels can continue personalizing their websites as browsers phase out third-party cookies, maintaining conversion performance where competitors see declines.