AI Visibility Scorecard
The HSMA
thehsma.com · Education
Borderline visible. AI bots can crawl The HSMA, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#842,250 of 937,617 in Education for AI visibility
<1
4
AEO Visibility
iNear-invisible · 3.5/10
15
Muse Index Score
iAI agent readiness
Basic · 15/100
0
AI Adoption
iNone detected · 0/100
About The HSMA
from our crawl and measurement
The HSMA works in Education. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.5 out of 10.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.5/10, The HSMA is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
What Is HSMA?
HSMA is an acronym that stands for Hilton Sports Marketing Agency. The company was created by a college professor that has had the opportunity to see a shift in the landscape of college athletics. Laws have been passed in most states that now allow for athletes to legally make money off of their name, image and likeness. Unfortunately, some student-athletes get left out of the equation.
What Is NIL?
Literally, it means “name, image, and likeness,” and refers to college athletes’ ability to profit off themselves. NIL gives players the right to publicity that ordinary citizens already have, but that the NCAA previously didn’t allow. Players can accept money from businesses in exchange for using them in products or advertisements, and can also promote themselves or other companies in public appearances.
Is this your brand?
The exact fixes for The HSMA
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
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Source & Attribution
Scored by Engagemii on August 28, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thehsma
Cite this score: Engagemii (2026). "AEO Score for The HSMA." Retrieved from https://engagemii.com/aeo/brands/thehsma
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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