AI Visibility Scorecard
The Information Animal
theinformationanimal.substack.com · Pet Care
Borderline visible. AI bots can crawl The Information Animal, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude · ChatGPT
#2,235 of 108,976 in Pet Care for AI visibility
49
AI Naming Predictability
iRarely named · 49/100
Pet Care average 14
Top 5% of Pet Care
See what's behind this score →5
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5
0
0
About The Information Animal
from our crawl and measurement
The Information Animal is a business whose own site puts it this way: "Drawing on the book The Information Animal: Humans, Technology and the Competition for Reality, this Substack explores the information environment." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found a sitemap. It is missing structured data describing the business, an llms.txt file and a heading structure that lays out what it offers.
- Company ·
- The Information Animal
- Website ·
- theinformationanimal.substack.com
- Industry ·
- Pet Care
- Site status ·
- Live (The website showed an active business site when last checked (Aug 26, 2026).)
- Last scored ·
- Aug 29, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4.7/10, The Information Animal is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for The Information Animal
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on August 29, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/theinformationanimal-substack
Cite this score: Engagemii (2026). "AEO Score for The Information Animal." Retrieved from https://engagemii.com/aeo/brands/theinformationanimal-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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