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AI Visibility Scorecard
The Marshall Project
themarshallproject.org · Nonprofits
Well-positioned for AI search. The breakdown below shows where The Marshall Project is still leaving points on the table.
AI engines read this profile 8 times
Meta AI · ChatGPT · Claude · Apple Intelligence
#1,118 of 780,255 in Nonprofits for AI visibility
7
AEO Visibility
iVisible · 7.1/10
30
Muse Index Score
iAI agent readiness
Basic · 30/100
0
AI Adoption
iNone detected · 0/100
About The Marshall Project
from our crawl and measurement
The Marshall Project is a business whose own site puts it this way: "Pulitzer Prize-winning nonprofit newsroom investigating the U.S. criminal justice system and immigration enforcement through data-driven reporting." Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
On its own pages the site does well on crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity and a few credibility markers. What holds it back is structured data describing the business and a heading structure that lays out what it offers.
Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.
AI crawlers have visited 4 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). The business dates to 2014.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
4
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
8
Press and news coverage.
Community
9
Forum and community discussion.
Social Mentions
8
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, The Marshall Project has a working base to build on - fixable, and the signals above are where to start.
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Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/themarshallproject-org
Cite this score: Engagemii (2026). "AEO Score for The Marshall Project." Retrieved from https://engagemii.com/aeo/brands/themarshallproject-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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