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AI Visibility Scorecard
The Missing 13
themissing13.com · Legal
Borderline visible. AI bots can crawl The Missing 13, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#238,217 of 354,277 in Legal for AI visibility
4
/10
AEO Score
About The Missing 13
from our crawl and measurement
The Missing 13 is a business whose own site puts it this way: "If you played any of these games on Paddy Power or Betfair between 1st September and 20th October 2020, you may be entitled to a much larger prize than you received. We are...." When AI engines look at it, they find little to work with. It scores 3.7 out of 10.
Our crawl found structured data on the page (WebSite), an llms.txt file for AI models, a sitemap. It also found the gaps that keep answer engines guessing: a heading structure that lays out what it offers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
5
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
5
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, The Missing 13 is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for The Missing 13
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for The Missing 13.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/themissing13
Cite this score: Engagemii (2026). "AEO Score for The Missing 13." Retrieved from https://engagemii.com/aeo/brands/themissing13
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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