The New Project

The New Project is a business whose own site puts it this way: "departments works departments about contact an art collective based in Austin, TX The New New Old Project < > Photo by Jae Turner TNP's first large-scale film project is coming into." As far as answer engines are concerned it may as well not exist yet: 1.5 out of 10.

The page falls short on a clearly stated business identity, structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews, the technical files AI engines look for, such as llms.txt or an open robots.txt and sitemaps and entity links AI can follow.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

There is not much on the page to read either, about 41 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.