Mere Caffeination

Mere Caffeination is a business whose own site puts it this way: "star about star podcast star shop star blog BY DANIEL DEWITT star creative star scholar leaders." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.5 out of 10.

The page falls short on structured data describing the business, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, a heading structure that lays out what it offers, a clearly stated business identity and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 16 words. It does link out to several social profiles, which helps engines tie the brand together.