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Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Welcome to our Standard Life plc website just got measured.
5/10 means Welcome to our Standard Life plc website is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
Standard Life is a retirement specialist focused entirely on retirement savings and income. We’ve been standing beside our customers for more than 200 years, helping them plan and prepare for their financial future.
Industry: Finance & Insurance
thephoenixgroup.com2
Structured Data
8
Content Structure
5
Entity Clarity
5
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on June 28, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thephoenixgroup
Cite this score: Engagemii (2026). "AEO Score for Welcome to our Standard Life plc website." Retrieved from https://engagemii.com/aeo/brands/thephoenixgroup
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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