AI Visibility Scorecard
How the Mind Works
thermopsych.com · Education
Borderline visible. AI bots can crawl How the Mind Works, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#793,884 of 937,045 in Education for AI visibility
4
AEO Visibility
iNear-invisible · 3.6/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About How the Mind Works
from our crawl and measurement
How the Mind Works describes itself simply: "Discover how physics explains psychology. Thermodynamic Psychology reveals how energy drives thought, emotion, and behavior, created by Dr. Brett McDonald." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.6 out of 10.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.6/10, How the Mind Works is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
Where is this going?
Think of your mind like a machine built for flight—like a dragonfly with a four-stroke engine at its core. The wings represent the different areas of your life where energy must be applied: Survival, Achievement, and Experiential needs, both for yourself and for other people. But wings alone don’t create lift—the engine matters.
Is this your brand?
The exact fixes for How the Mind Works
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 10, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thermopsych
Cite this score: Engagemii (2026). "AEO Score for How the Mind Works." Retrieved from https://engagemii.com/aeo/brands/thermopsych
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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