AI Visibility Scorecard
MSD
thevalorstudy.com · Healthcare
Borderline visible. AI bots can crawl MSD, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude · ShapBot
#797,584 of 924,808 in Healthcare for AI visibility
<1
4
AEO Visibility
iNear-invisible · 3.5/10
20
Muse Index Score
iAI agent readiness
Basic · 20/100
0
AI Adoption
iNone detected · 0/100
About MSD
from our crawl and measurement
"The primary hypothesis is that vericiguat is superior to placebo in reducing NT-proBNP at Week 16 of the Base Period." That is how MSD introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.5 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and ShapBot (Parallel).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.5/10, MSD is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
What can you do next?
If you think this clinical trial might be a good fit and you are interested in taking part, take the next step to see if you are eligible. Discuss with your doctor or care team Print this page with details about the trial or email it to your doctor to discuss the clinical trial during your next visit.
Is this your brand?
The exact fixes for MSD
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
Already have an account? Sign in
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for MSD.
Source & Attribution
Scored by Engagemii on October 24, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thevalorstudy
Cite this score: Engagemii (2026). "AEO Score for MSD." Retrieved from https://engagemii.com/aeo/brands/thevalorstudy
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform