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AI Visibility Scorecard
thevaseline.com · E-commerce
Borderline visible. AI bots can crawl Vaseline Official Store, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#501,278 of 638,964 in E-commerce for AI visibility
3.4
/10
AEO Score
from our crawl and measurement
"Vaseline’s science-backed formulas form a breathable protective layer on skin, locking in natural moisture, accelerating skin repair, and preventing dryness for long-lasting healthy." That is how Vaseline: Classic Skincare for Everyday Hydration introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.
Our crawl found structured data on the page (Organization, WebSite, WebPage), a sitemap and a readable heading structure. It is missing an llms.txt file.
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
4
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
5
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.4/10, Vaseline Official Store is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Vaseline Official Store
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on August 12, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thevaseline
Cite this score: Engagemii (2026). "AEO Score for Vaseline Official Store." Retrieved from https://engagemii.com/aeo/brands/thevaseline
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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