AI Visibility Scorecard
This Old House
thisoldhouse.com · Home & Living
Well-positioned for AI search. The breakdown below shows where This Old House is still leaving points on the table.
AI engines read this profile 17 times
Amazon Alexa · Meta AI · Claude · ChatGPT
#1,639 of 1,374,108 in Home & Living for AI visibility
7
AEO Visibility
iVisible · 7.1/10
20
Muse Index Score
iAI agent readiness
Basic · 20/100
0
AI Adoption
iNone detected · 0/100
About This Old House
from our crawl and measurement
"How-to and DIY expert advice from America's most trusted home improvement brand." That is how Thisoldhouse introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 10 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, This Old House has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for This Old House
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thisoldhouse
Cite this score: Engagemii (2026). "AEO Score for This Old House." Retrieved from https://engagemii.com/aeo/brands/thisoldhouse
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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