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AI Visibility Scorecard
This Old House
thisoldhouse.com · Home & Living
Somewhat visible. AI bots can read This Old House, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 12 times
ChatGPT · Meta AI · Claude · Amazon Alexa
#515 of 1,217,909 in Home & Living for AI visibility
6.9
/10
AEO Score
About This Old House
from our crawl and measurement
"How-to and DIY expert advice from America's most trusted home improvement brand." That is how Thisoldhouse introduces itself. Its AI visibility score is 6.9 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 10 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
6
Press and news coverage.
Community
0
No community discussion yet.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, This Old House has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for This Old House
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thisoldhouse
Cite this score: Engagemii (2026). "AEO Score for This Old House." Retrieved from https://engagemii.com/aeo/brands/thisoldhouse
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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