AI Visibility Scorecard
This Old House
thisoldhouse.com · Home & Living
Well-positioned for AI search. Its weakest signal, Community, is where This Old House still has room to grow.
AI engines read this profile 22 times
Amazon Alexa · Claude · Meta AI · ChatGPT
Top 1% in Home & Living for AI visibility
100
AI Naming Predictability
iAI names companies like this often · 100/100
Home & Living average 5
Top 1% of Home & Living
See what's behind this score →8.67
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Home & Living average 2. Claim your page and Engagemii is your first.
See what's behind this score →20
Muse Index Score
iAI agent readiness
Basic · 20/100
Home & Living average 21
See what's behind this score →0
About This Old House
from our crawl and measurement
"How-to and DIY expert advice from America's most trusted home improvement brand." That is how This Old House introduces itself. Measured against the on-page and off-page signals AI engines rely on, it scores 8.67 out of 10, a strong showing.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have read this profile 22 times in our tracking, including AmazonBot (Alexa AI), ClaudeBot (Anthropic) and Meta AI.
- Company ·
- This Old House
- Website ·
- thisoldhouse.com
- Industry ·
- Home & Living
- Location ·
- Stamford, CT
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Nov 8, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
-
Not yet measured.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 8.67/10, This Old House is well placed; the signals above show what is left to gain.
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on November 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thisoldhouse
Cite this score: Engagemii (2026). "AEO Score for This Old House." Retrieved from https://engagemii.com/aeo/brands/thisoldhouse
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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