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AI Visibility Scorecard
Thomas Cook
thomascook.com · Travel & Hospitality
Somewhat visible. AI bots can read Thomas Cook, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
Claude
#9,942 of 429,881 in Travel & Hospitality for AI visibility
6.4
/10
AEO Score
About Thomas Cook
from our crawl and measurement
"Thomas Cook Holidays for 2026 & 2027. Book your perfect package holiday or city break deal with ATOL protection and low £19pp deposits." That is how Thomas Cook of London, London introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
The site gets some of it right: it has structured data on the page (WebPage, WebSite, Organization), a sitemap, a readable heading structure. What holds it back is what is absent, including an llms.txt file.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
5
Press and news coverage.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.4/10, Thomas Cook has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Thomas Cook
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thomascook
Cite this score: Engagemii (2026). "AEO Score for Thomas Cook." Retrieved from https://engagemii.com/aeo/brands/thomascook
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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