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AI Visibility Scorecard
Thomas Cook
thomascook.com · Travel & Hospitality
Borderline visible. AI bots can crawl Thomas Cook, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#191,305 of 428,809 in Travel & Hospitality for AI visibility
4.7
/10
AEO Score
About Thomas Cook
from our crawl and measurement
"Thomas Cook Holidays for 2026 & 2027. Book your perfect package holiday or city break deal with ATOL protection and low £19pp deposits." That is how Thomas Cook of London, London introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
The site gets some of it right: it has structured data on the page (WebPage, WebSite, Organization), a sitemap, a readable heading structure. What holds it back is what is absent, including an llms.txt file.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Thomas Cook is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Thomas Cook
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thomascook
Cite this score: Engagemii (2026). "AEO Score for Thomas Cook." Retrieved from https://engagemii.com/aeo/brands/thomascook
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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