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AI Visibility Scorecard
Aon
thoughtleadership.aon.com · Technology
Somewhat visible. AI bots can read Aon, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#179,297 of 2,821,955 in Technology for AI visibility
6.2
/10
AEO Score
About Aon
from our crawl and measurement
Aon is a business whose own site puts it this way: "Explore industry-leading insights for insurers. Aon shares findings on market dynamics, catastrophe insights and growth opportunities to help clients make better decisions." When AI engines look at it, they find little to work with. It scores 4.0 out of 10.
The gap is on the page itself: the site is missing structured data describing the business, an llms.txt file, a sitemap, which are the first things an answer engine looks for.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
3
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
7
Press and news coverage.
Community
5
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.2/10, Aon has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Aon
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Tech Shoppers Do More Research Than Anyone. Are You There When They're Looking?
Tech buyers are the most research-intensive shoppers on the internet.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/thoughtleadership-aon
Cite this score: Engagemii (2026). "AEO Score for Aon." Retrieved from https://engagemii.com/aeo/brands/thoughtleadership-aon
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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