THREE by Berkshire Hathaway

THREE by Berkshire Hathaway, based in Omaha, NE, describes itself simply: "THREE is a 3-page small business insurance policy designed to be simple, comprehensive and cost 20% less than comparable coverage." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.0 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, a clearly stated business identity, visible credibility markers, crawler access and the files AI engines look for and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 4 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI. It does link out to several social profiles, which helps engines tie the brand together.