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AI Visibility Scorecard
THREE by Berkshire Hathaway
threeinsurance.com · E-commerce
Somewhat visible. AI bots can read THREE by Berkshire Hathaway, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
ChatGPT
#1,158 of 521,137 in E-commerce for AI visibility
6.8
/10
AEO Score
About THREE by Berkshire Hathaway
from our crawl and measurement
THREE by Berkshire Hathaway, based in Omaha, NE, describes itself simply: "THREE is a 3-page small business insurance policy designed to be simple, comprehensive and cost 20% less than comparable coverage. By eliminating costly overlapping coverage...." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.8 out of 10, readable in places, missing in others.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
7
Experience, Expertise, Authority, Trust markers.
Technical AEO
9
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
3
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
7
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, THREE by Berkshire Hathaway has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for THREE by Berkshire Hathaway
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Weekly ChatGPT & Claude citation tracking
The $4.6 Trillion Problem Every E-Commerce Brand Ignores
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/threeinsurance
Cite this score: Engagemii (2026). "AEO Score for THREE by Berkshire Hathaway." Retrieved from https://engagemii.com/aeo/brands/threeinsurance
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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