The Jockey Club Thoroughbred Incentive Program

The Jockey Club Thoroughbred Incentive Program is a Lexington, KY business whose own site puts it this way: "Welcome to the Thoroughbred Incentive Program. Created to encourage the retraining of Thoroughbreds into other disciplines upon completion of careers in racing or breeding, T.I.P." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.9 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on a partly stated business identity, a few credibility markers, basic crawler access and partial sitemap and link coverage. What holds it back is structured data describing the business.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established and press coverage is thin. Beyond that, AI engines do not yet recognise it as a distinct business, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.