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AI Visibility Scorecard

TOGS by Hadley Hammer and Kellyn Wilson

TOGS by Hadley Hammer and Kellyn Wilson

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togs.substack.com · Other

Somewhat visible. AI bots can read TOGS by Hadley Hammer and Kellyn Wilson, but it is missing the structured signals that push citation rate above competitors.

Monitoring for AI engine activity

In the Engagemii AEO index

6.7

/10

AEO Score

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About TOGS by Hadley Hammer and Kellyn Wilson

from our crawl and measurement

TOGS by Hadley Hammer and Kellyn Wilson is a business whose own site puts it this way: "For dressing in the mountains and the valleys below. Click to read TOGS by Hadley Hammer and Kellyn Wilson, a Substack publication with thousands of subscribers." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places, missing in others.

Our crawl found a sitemap. It also found the gaps that keep answer engines guessing: structured data describing the business, an llms.txt file, a heading structure that lays out what it offers.

Industry · Other
Last scored · Jul 31, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

1

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

2

Clear headings and answer-style content.

Entity Clarity

4

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

1

Experience, Expertise, Authority, Trust markers.

Technical AEO

3

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

2

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

0

No inbound links found yet.

Domain Trust

8

Established authority for your domain.

Entity Presence

10

Recognized in AI knowledge graphs.

News Mentions

10

Press and news coverage.

Community

10

Forum and community discussion.

Reddit

0

No Reddit mentions found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, TOGS by Hadley Hammer and Kellyn Wilson has a working base to build on - fixable, and the signals above are where to start.

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The exact fixes for TOGS by Hadley Hammer and Kellyn Wilson

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Picked for TOGS by Hadley Hammer and Kellyn Wilson: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/togs-substack

Cite this score: Engagemii (2026). "AEO Score for TOGS by Hadley Hammer and Kellyn Wilson." Retrieved from https://engagemii.com/aeo/brands/togs-substack

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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