Tom Cliff

"The website of photographer and ARC DECRA Research Fellow Tom Cliff. See images from his book Oil + Water and stories of many individuals." That is how Tom Cliff introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.1 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity. What holds it back is structured data describing the business, a heading structure that lays out what it offers, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 112 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.