AI Visibility Scorecard
This Week in Tom Merritt
tommerritt.substack.com · Media & Entertainment
Borderline visible. AI bots can crawl This Week in Tom Merritt, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#786,771 of 1,965,638 in Media & Entertainment for AI visibility
5
AEO Visibility
iBorderline · 4.8/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About This Week in Tom Merritt
from our crawl and measurement
"Wondering what Tom Merritt is up to? Podcasts! Books! Tacos! He'll tell you. Click to read This Week in Tom Merritt, a Substack publication with thousands of subscribers." That is how This Week in Tom Merritt introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places, missing in others.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.8/10, This Week in Tom Merritt is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for This Week in Tom Merritt
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/tommerritt-substack
Cite this score: Engagemii (2026). "AEO Score for This Week in Tom Merritt." Retrieved from https://engagemii.com/aeo/brands/tommerritt-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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